These band members wore elaborate clothes that fans began to adopt. In the 1990s, lolita became more accepted, with visual kei bands like Malice Mizer and others rising in popularity. Shortly after that Baby, The Stars Shine Bright (1988), Metamorphose temps de fille (1993), and other brands emerged. The term lolita first appeared in the fashion magazine Ryukou Tsushin in the September 1987 issue. When brands like Pink House (1973), Milk (1970), and Angelic Pretty (1979) began to sell cute clothing, that resulted in a new style, which would later be known as 'Lolita'. The result was an increase in interaction between pedestrians in Harajuku. In the years of 1977–1998, a large part of the Harajuku shopping district closed for car traffic on Sundays. After Otome-kei, Do-It-Yourself behavior became popular, which led to the emergence of a new style called 'doll-kei', the predecessor of Lolita fashion. The cuteness style, known as kawaii style, became popular in the 1980s. As a result of that the company Sanrio began experimenting with cute designs. Before Otome-kei emerged, there was already a rise of the cuteness culture in the earlier seventies during which there was a high emphasis on cute and childish handwriting in Japanese schools.
History Īlthough the origin of the fashion is unclear, at the end of the 1970s a new movement known as Otome-kei was founded, which slightly influenced Lolita fashion since Otome means maiden and maiden style looks like a lesser elaborated Lolita style. Other typical Lolita garments are a jumperskirt (JSK) and one-piece (OP). For further effect some Lolitas use knee socks, ankle socks or tights together with either high heels or flat shoes with a bow are worn. Lolitas can also wear Victorian style drawers under their petticoats. Lolitas frequently wear wigs in combination with other headwear such as hair bows or a bonnet (similar to a Poke bonnet). Components of the lolita wardrobe consist mainly of a blouse (long or short sleeves) with a skirt or a dress, which usually comes to the knees. The skirt can be either bell-shaped or A-line shaped. The main feature of Lolita fashion is the volume of the skirt, created by wearing a petticoat or crinoline.
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